Wednesday, November 13, 2013

Magento, Its Benefits and Its Top Five Extensions

Magento is an open source platform, chosen by numerous businessmen all over the world to establish a successful online store. The tool has powerful features and is yet very simple to use. Developed by Magento Inc., this eCommerce development platform is built using the Zend Framework and runs on PHP and MySQL. It provides a high level of flexibility to online retailers in controlling the content, look and functions of their eCommerce store.
An online retailer can easily edit or modify the content and can even embed multimedia features in his eCommerce store even if he is a non-techie. Magento is one such platform which suits all business requirements regardless of the size of the business. One can construct a fully customized eCommerce store with Magento's aid. They can either choose a theme from the templates or they can hire Magento developer to customize a theme for them.
Magento has a vast directory of extensions which enriches an eCommerce store with lots of features. Here is a list of the top five extensions with which the feature list of a Magento based eCommerce store can be expanded.
Fishpig's WordPress Integration: - This extension allows you to integrate and use the power of the world's best blogging tool WordPress for your eCommerce store.
AvaTax: - This extension will ease up the complications involved in paying sales tax according to the new tax laws in the US.
Sweet Tooth: - You can boost up your sales by alluring customers with the help of this extension. Sweet Tooth allows you to reward customers with points for showing their consistency in shopping from your store which they can further utilize to earn discounts or rebate on some products.
Magento Debug: - Solves the debugging problem to ensure efficient and smooth running of your eCommerce store.
Fooman Speedster: - This extension uses the Minify library to cache, combine and compress the JavaScript Files and CSS for improved performance.
Magento is a robust tool because of its MVC architecture. This user-friendly tool also helps in boosting the search engine rankings with its built-in SEO feature. Boosted search engine rankings leads to more traffic, thereby generating more revenues for you. You need not worry about the site loading when there is more amount of traffic, as Magento takes care of that as well by offering a smooth site loading benefit.
There are many reasons behind more than 150,000 business owners opting for Magento development services. With the help of Magento, business owners can easily manage their business with features like multiple store management with single admin panel, excellent features for inventory management, order management, invoicing, billing and shipping, flexible tax structure according to different countries, report generation and etc. They can even promote their business globally with its multi-lingual, multi currency feature and can earn business with various customer-oriented features like easy navigation, categorized display, multiple images per product, zoom-in features, special discount offers, multi-tier pricing system, secure and multiple payment gateways, single page logout and etc.
To make sure that you can enjoy all the advantages of Magento and you do not find any problem in running your store, hire a professional Magento development service provider.
Magento, a widely chosen platform for development of an eCommerce store, has countless user friendly features. Hiring magento developers or a company providing is quite an easy task as the market has plenty of them.

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