What is the "Hummingbird?"
It's Google's new searching algorithm they are employing. A new algorithm Google says is designed to deliver better returns, hence, better search results.
What does a Search Algorithm Mean?
It is a term for the equation that is built into the computer searching program Google uses to sort the millions of web pages it stores to return results that are believed the best match for the search term entered, known as a "Keyword."
Is the 'PageRank algorithm' not working anymore?
PageRank remains as one of 225 parts that make up the Hummingbird equation. PageRank is designated as the importance page links are supposed to have, among factors as whether Google thinks a page is good quality or not, the text on it and other factors.
When will the Hummingbird take place?
Google's change was announced September 26, 2013, but they sneakily started to use it a month ago in August, 2013.
How does Hummingbird work?
An analogy could be an automobile from the 1960's. It may look cool but has a motor that can't run the mandated unleaded fuel or doesn't have any fuel injection. The switch to the Hummingbird algorithm is similar to switching out the old motor and installing a newer version. No users noticed the switch as Google did it sneakily and there has not been a large influx of complaints, no one seems to have noticed.
What has Panda, Penguin, other updates done to the algorithm?
Those updates equated to changes in parts of the older algorithm. They were not a complete replacement of the entire algorithm. Those updates worked similar to a motor getting a new oil filter pump installed. In contrast, the Hummingbird is like a whole new motor. Even though we're informed it still uses some of the old parts like Panda and Penguin.
What kind of New search activity will Hummingbird deliver?
Google gave an example it calls 'Conversational search.' Searchers who engage a search may find a 'speaking search' to be more useful.
A normal search engine may focus to find matches for words on a page that states "buy" and "iPhone 5," for a search phrase as an example: "What's the closest place to buy the iPhone 5s to my home."
Hummingbird is designed to better focus on the meaning behind the words. It is supposed to more accurately compute the real location of your address, if you gave that Info to Google. It would compute the word "place" to mean you must desire a bricks-and-mortar business. It may compute the 'iPhone 5' is a style of device sold by certain stores. Analyzing those word meanings could assist Google to reach beyond finding pages with only the matching words.
The Hummingbird Trick:
Google said the Hummingbird algorithm is designed to pay more credence to every word in a search inquiry, to include the complete inquiry, in other words, the complete sentence or meaning is considered, not just any particular words. Their goal is for any pages that matching the word meaning to show better, as opposed to pages that match only a few specific words. It concentrates more on Long-Tail keywords than Short-Tail keywords.
Any before-and-afters to prove it works?
We can't determine that as there is no accurate way for a "before-and-after" test we know of. Currently, we have to rely on Google to tell us if Hummingbird has improved anything for the users. A few before-and-after examples are offered by Google at its website that they claim shows the Hummingbird improvements work better overall.
An inquiry on "acid reflux prescription" returned drugs which may not be the best way to tackle the disease. Google states their search results now show information on treatment in more general, including Info on whether one even needs the drugs or use other results.
Is SEO now dead because of this change?
We state that SEO is not dead as some may postulate. There is nothing different or new that publishers or SEOs have to worry about per Google. They state their guidance is still the same, saying to submit high-quality and original content. The same signals that mattered in importance previously are still important. With Hummingbird, Google can now process them in improved ways they claim.
Am I Liable to Lose Traffic?
You probably survived the Hummingbird change already if you haven't noticed any problem in the past month, since it was live nearly a month ago. You would have seen a problem by now if there was going to be one.
We haven't heard any complaints from publishers as to having lost rankings yet. This seems to jive with Google saying it's primarily a "query-by-query effect," one designed to improve particular complex searches, as opposed to something that concentrates on "head" terms that are capable to cause major shifts in traffic.
I think I Lost Some Traffic?
It might have been from the Hummingbird change, but the Google folks state it more likely resulted from other parts of its algorithm, which get tweaked or changed constantly. It also could be from the spiders having found a site with better content and your site lost a ranking. That's why SEO marketers and Google always stress to post the absolutely best content on your site. The old saying "Content is King" still holds true for the best ranking.
It's Google's new searching algorithm they are employing. A new algorithm Google says is designed to deliver better returns, hence, better search results.
What does a Search Algorithm Mean?
It is a term for the equation that is built into the computer searching program Google uses to sort the millions of web pages it stores to return results that are believed the best match for the search term entered, known as a "Keyword."
Is the 'PageRank algorithm' not working anymore?
PageRank remains as one of 225 parts that make up the Hummingbird equation. PageRank is designated as the importance page links are supposed to have, among factors as whether Google thinks a page is good quality or not, the text on it and other factors.
When will the Hummingbird take place?
Google's change was announced September 26, 2013, but they sneakily started to use it a month ago in August, 2013.
How does Hummingbird work?
An analogy could be an automobile from the 1960's. It may look cool but has a motor that can't run the mandated unleaded fuel or doesn't have any fuel injection. The switch to the Hummingbird algorithm is similar to switching out the old motor and installing a newer version. No users noticed the switch as Google did it sneakily and there has not been a large influx of complaints, no one seems to have noticed.
What has Panda, Penguin, other updates done to the algorithm?
Those updates equated to changes in parts of the older algorithm. They were not a complete replacement of the entire algorithm. Those updates worked similar to a motor getting a new oil filter pump installed. In contrast, the Hummingbird is like a whole new motor. Even though we're informed it still uses some of the old parts like Panda and Penguin.
What kind of New search activity will Hummingbird deliver?
Google gave an example it calls 'Conversational search.' Searchers who engage a search may find a 'speaking search' to be more useful.
A normal search engine may focus to find matches for words on a page that states "buy" and "iPhone 5," for a search phrase as an example: "What's the closest place to buy the iPhone 5s to my home."
Hummingbird is designed to better focus on the meaning behind the words. It is supposed to more accurately compute the real location of your address, if you gave that Info to Google. It would compute the word "place" to mean you must desire a bricks-and-mortar business. It may compute the 'iPhone 5' is a style of device sold by certain stores. Analyzing those word meanings could assist Google to reach beyond finding pages with only the matching words.
The Hummingbird Trick:
Google said the Hummingbird algorithm is designed to pay more credence to every word in a search inquiry, to include the complete inquiry, in other words, the complete sentence or meaning is considered, not just any particular words. Their goal is for any pages that matching the word meaning to show better, as opposed to pages that match only a few specific words. It concentrates more on Long-Tail keywords than Short-Tail keywords.
Any before-and-afters to prove it works?
We can't determine that as there is no accurate way for a "before-and-after" test we know of. Currently, we have to rely on Google to tell us if Hummingbird has improved anything for the users. A few before-and-after examples are offered by Google at its website that they claim shows the Hummingbird improvements work better overall.
An inquiry on "acid reflux prescription" returned drugs which may not be the best way to tackle the disease. Google states their search results now show information on treatment in more general, including Info on whether one even needs the drugs or use other results.
Is SEO now dead because of this change?
We state that SEO is not dead as some may postulate. There is nothing different or new that publishers or SEOs have to worry about per Google. They state their guidance is still the same, saying to submit high-quality and original content. The same signals that mattered in importance previously are still important. With Hummingbird, Google can now process them in improved ways they claim.
Am I Liable to Lose Traffic?
You probably survived the Hummingbird change already if you haven't noticed any problem in the past month, since it was live nearly a month ago. You would have seen a problem by now if there was going to be one.
We haven't heard any complaints from publishers as to having lost rankings yet. This seems to jive with Google saying it's primarily a "query-by-query effect," one designed to improve particular complex searches, as opposed to something that concentrates on "head" terms that are capable to cause major shifts in traffic.
I think I Lost Some Traffic?
It might have been from the Hummingbird change, but the Google folks state it more likely resulted from other parts of its algorithm, which get tweaked or changed constantly. It also could be from the spiders having found a site with better content and your site lost a ranking. That's why SEO marketers and Google always stress to post the absolutely best content on your site. The old saying "Content is King" still holds true for the best ranking.
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Best wishes,
Josh Holliday.
Explore and discover what you're missing. Visit Josh's blog at http://www.financialmoneytrends.com
Grab your Free copy of a 96-Pg Ebook on Facebook Marketing at Josh's Blog.
Best wishes,
Josh Holliday.
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